Bang & Olufsen and Universal Music deliver the best experience of sound and music
“ Bang & Olufsen celebrates the launch of its new surround sound speaker system, BeoLab 14, with a limited edition version of the Les Misérables in Blu-Ray DVD. The award-winning audio soundtrack comes to life in Bang & Olufsen showrooms around the world [...]
BBH captures global Bang & Olufsen ad account
BBH Shanghai has just been tasked with promoting Bang & Olufsen’s high-end visual and audio products and developing the company’s strategic partnership with Universal Music and moves from an undisclosed overseas advertising agency. BBH (Bartle Bogle Hegarty) is a British advertising agency responsable for many notable advertising campaigns [...]
Bang & Olufsen shows off new concept stores.
Bang & Olufsen’s first ‘flagship store’, based on a completely new design concept, opened in Østergade 18 in Copenhagen yesterday. The new concept offers a sensual experience in sound and design, the company says.
“The Bang & Olufsen store is the place where existing customers - and the new [...]
Fixing all the pieces together
Related to Bang & Olufsen the way that the marketing of technology relates to all international companies, the book : ” The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution” by Donald A Norman, gives a good insight as to [...]
