According to the developers, Immersive 3D Sound (imm sound) is the “largest revolution in sound experience since the leap from stereo to 5.1. The spectator can now feel the sound in the theatre as in real life”.
With cinemas in Brazil, France, Germany, Italy, Ireland, The Netherlands, China, the USA and Spain, film makers have the opportunity to enhance their creativity to almost unlimited levels thanks to imm sound’s post-production tools.
Immersive 3D sound from imm sound is preferred by exhibitors, who value the spectacular quality of the technology, the ease of the system installation (usually 24 - 48 hours) and the success in terms of viewer attendance. Another imm sound advantage is that it uses every speaker currently in a room, and only adds absolutely necessary speakers, thereby cost-effectively adapting to the configuration of the room itself.
imm sound breaks with channel-based technologies and creates a new concept of immersive 3D sound, where channels are completely non-existent. The whole audio immersive experience is the only thing that counts.
Sonia Fois, UCI Italy marketing manager, says that “with immersive 3D sound, spectators rediscover the experience of watching a movie, thanks to a more spectacular, surrounding and natural sound. The tones and sensations imm sound technology provides, immerses the spectactor and makes them part of the scene itself.”
She adds: “imm sound is the reference in new era of cinema sound with technology that is considerably ahead of the other market options. For every system installation, imm sound offers the best quality support, which has been verified by many international deployments”.
Immersive 3D Sound is yet another sound-enhancement made to existing cinemas. The other upcoming version of cinema 3D sound has already been mentioned on this site with Dolby Atmos. Barcelona’s Cinesa Diagonal Mar cinema is the first public cinema, as the first exhibitor in Europe, to launch the Dolby Atmos audio platform.
The film ‘The Impossible’, directed by Juan Antonio Bayona and starring Ewan McGregor & Naomi Watts, is to be the first film to use imm sound and recreates the drama of the devastating tsunami which hit the coastlines of Thailand in December 2004.