Bang & Olufsen kicked off its ‘Inspirational Living’ consumer campaign - a new design initiative which transforms technology in one’s home with the assistance of professional interior designers.
The Inspirational Living campaign officially kicks off at the Salone Internationale del Mobile, one of the most prestigious furniture fairs in the world from today, 17 April, until 22 April 2012. During the six-day show, more than 300.000 professionals from all over the world will have the opportunity to see the cutting edge designs and the equally-impressive sound and video quality of the BeoVision 10-46.
Bang & Olufsen has chosen four world-renowned stylists: Marco Evaristti, Anja Alfieri, Hans Blomquist and Elisa Ossino to offer interior design tips on how to accessorise technology to match one’s home décor. Additionally, Bang & Olufsen will host a worldwide consumer contest where a lucky B&O enthusiast could win a professional in-home design consultation and makeover, in addition to the highly-esteemed and art-inspired BeoVision 10-46 LCD TV.
The team of designers have developed installations which centre around Bang & Olufsen’s BeoVision 10. Designed by David Lewis and Torsten Valeur, the BeoVision 10 is the perfect illustration of Inspirational Living and technology becoming art. With flat screen TVs appearing in many living rooms, the team of designers share their top tips for achieving Inspirational Living in one’s home.