Hot ICE
Tuesday, 17th April, 2012Producing in-car entertainment systems for automobiles by Bang & Olufsen over the past eight years has been very profitable for the company with car manufacturers scrambling to sign deals for branded audio systems for their new models. Bang & Olufsen currently has ICE placement deals with Aston Martin, Audi, Mercedes-Benz and BMW all clamouring a share of the high-end sound.
At the Geneva Motor Show in March of this year three separate - and widely-different price-ranged - cars were tested: the new Audi A3, Aston Martin DBS and Mercedes-Benz SL AMG.
Ex-Bang & Olufsen CEO Torben Ballegaard Sorensen suggested that Bang & Olufsen was being “very selective about the automotive brands with which it would partner, focusing on the European luxury market. He expressed no interest in working with Lexus, for example. It also seemed the company will not cheapen the brand, the system in the A3 about as low as it would go” stated CNET.com
Read more on how each sound system fared at CNET.com
