Feminine touch
Thursday, 24th November, 2011A recent event which took place at Copenhagen’s Danish Design Centre was themed on the huge potential in targeting technology design at women. The Conference, which took place earlier this month, stated that by 2028 women will be in control of 72% of the total buying power in the world according to an estimate by the Boston Consulting Group.
With this in mind Bang & Olufsen has women firmly in mind for its latest “innovative product concepts” promising that new products will “very much appeal to female consumers”.
The company’s latest press release speaks of its unerring commitment to women by way of a three year study into “Female Interaction”.
The project took in hundreds of women’s opinions, allowing Bang & Olufsen to create a “segmentation model” of four ‘different types of female technology users.’ “This project is going to rub off on Bang & Olufsen’s new products – there is no doubt about that” stated Lyle Clarke, concept manager at Bang & Olufsen.
The Danish Design Centre is Denmark’s knowledge centre for design. The Centre develops and disseminates knowledge about design and work to promote the use of strategic design in Danish companies and public sector institutions.
An ongoing exhibition at the Centre (running until 11.05.2013) shows some of the achievements of Danish design over the years and includes several innovative and iconic products from Bang & Olufsen:
The Danish Design Centre
H.C. Andersens Boulevard 27
DK-1553 Copenhagen V
