Beo ‘r’ US

Friday, 26th March, 2010

Bang & Olufsen and British luxury car manufacturer Aston Martin kicked-off a US tour this week of five exclusive Press and customer events in New York, San Francisco, Los Angeles, Chicago and Washington DC.

The two companies began their joint promotion of the arrival of the BeoVision 10-40 to the United States’ shores as well as the special edition Aston Martin DBS Carbon Black (shown below).

The exclusive DBS is equipped with the Bang & Olufsen BeoSound DBS audio system as standard and features a custom-made carbon black paint with a subtle metallic touch. Prospective customers to the events will have the opportunity to experience the car’s Bang & Olufsen sound system and can also enter a competition with first prize being a weekend loan of an Aston Martin (read more).

“We expect to recruit many new customers with BeoVision 10” stated Zean Nielsen, President of Bang & Olufsen America. “This product is visually stunning, versatile and has a very attractive price point which can fit into a variety of home environments.”

As interest, Bang & Olufsen opened its 50th store in the US last August. Occupying 108.5m² this new prestigious retail outlet is situated in Austin, Texas, and represents the third B&O store within this particular US State.

Aston Martin DBS Carbon Black

  • Share/Bookmark

Comments are closed.