3D is Good for You?

Saturday, 23rd May, 2015

3D is good for you. Yes, really (it seems)…

Thought you’d heard the last of 3D TV? No such luck, it seems… watching films in 3D “exercises the brain and improves short-term functioning in a similar way to brain-training tests” according to a group of scientists.

An experiment led by a neuro-scientist from Goldsmiths University has found that people who watch video in 3D have improved cognitive skills compared to those who watch in 2D.

More than 100 people took part in an experiment where participants watched Disney film Big Hero 6 in either standard format or RealD 3D, as well as carrying out a brain-training-style test before and after seeing a segment from the film.

The test covered memory, reaction times and cognitive function, and the results were subsequently compared.

According to the research, which was carried out in partnership with science group Thrill Laboratory, participants experienced a 23% increase in cognitive processing, as well as an 11% increase in reaction times.

Neuroscientist Patrick Fagan, an associate lecturer at Goldsmiths, said that the results showed enough of an improvement in brain function to suggest that 3D could play a part in improving brain power in the future.

“These findings are more significant than you might think,” he said.

3D is Good for You?

“It is a fact that people are living longer and there is a noticeable decline in cognitive brain function in old age which can impair future quality of life.

“There has never been a better time to look at ways to improve brain function.

“The initial results of this study indicate that 3D films may potentially play a role in slowing this decline.”

A second part of the experiment involved those watching the film being fitted with headsets that scanned brain activity, and this too showed heightened activity when watching 3D.

According to the results, participants were 7% more engaged with what they were watching, adding to the argument that 3D movies are more like watching real-life, something Professor Brendan Walker from Thrill Laboratory agreed with.

“A 7% rise in emotional engagement is extremely noteworthy - watching in 3D gives the viewer such an enriched and quality experience, as these results show,” he said.

“In evolutionary terms, the results of both parts of the test certainly make sense,” Mr Fagan added.

“As Professor Brendan Walker’s test concluded, 3D films are more immersive, heighten the senses and induce emotional arousal - this, in turn, makes the brain run at quicker speeds”.


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Stuff & Design Sense

Thursday, 21st May, 2015

The headquarters for arguably the world’s most stylish AV brand was the place where Stuff magazine’s Nishant Padhiar travelled to this month…

“After almost 24 hours of flying and changing four flights, I land in the idyllic airport of Struer where the baggage claim belt has precisely seven bags on it.

By now you’ve probably guessed that it’s a small town. A population of a mere 10,000, each of whom seem to have a keen sense of aesthetic and solemn pride in their design virtues. Bang & Olufsen was the outcome of this tranquil progress and two gentlemen, Peter Bang and Svend Olufsen. Formed in 1925, it wasn’t until 1978 that the MoMA in NYC turned their attention to the brand and introduced a record 39 B&O products in their Permanent Design Collection. In Struer Museum, there’s an entire wing dedicated to B&O products, tracing their history to the very first product, the Eliminator. They’re a big deal in Denmark and indeed in the world of AV. I was invited to spend time understanding their design and manufacturing process while also getting a glimpse of their product and retail strategy”.

The Farm

Read more of the journalist’s visit to Bang & Olufsen’s HQ in Struer, Denmark - The Farm - here

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Jacob Jensen 1926 - 2015

Sunday, 17th May, 2015

It is with very sad regret that we have to report the death of Jacob Jensen, the iconic Danish designer credited with creating the sleek but simple look of many of the products produced by Bang & Olufsen,who died last Friday aged 89.

Jensen stands with Arne Jacobsen, Georg Jensen and Poul Henningsen as creators of ordinary objects such as chairs, clocks, tableware and light fittings that catapulted Danish modern design into households as well as museums around the world in the second half of the 20th century.

Every generation has its pioneers. People who with trailblazing initiative change our idea of the world. We see it in the arts, science and in our own everyday life.

Jacob Jensen is such a trailblazer in our time. During the past 50 years, he contributed to our understanding and appreciation of how things we are surrounded by can be. Through an original, simple, and today, classic form language, Jacob Jensen time and again showed people all over the world that music systems, telephones, watches, cars, modems windmills, kitchen appliances, cable reels, bowls and numerous other products used in our daily life, can contain a quiet beauty.

Collectively, their designs drew from the Bauhaus and Art Déco movements to create elegant, functional pieces such as Jacobsen’s famous Egg Chair, Henningsen’s UFO-shaped PH Lamps and the silverware of Georg Jensen, considered one of the most revolutionary silversmiths of the 20th century.

With a studio in a remote spot in Jutland, western Denmark, Jacob Jensen began collaborating in the 1960s with Bang & Olufsen for whom he created a look characterised by clean, flat surfaces with minimal protrusions such as buttons and switches.

Jacob Jensen 1926 - 2015

The technical quality of B&O record players, speakers and television sets was also considered superior and they were soon a must in wealthy households around the world.

Prior to his work with B&O, Jensen worked with industrial designers Bernadotte and Bjørn, where he created the Margrethe Bowl, a set of identical mixing bowls in bright colours and differing sizes which are ubiquitous in Danish households.

Some of Jensen’s pieces for B&O are held at the Museum of Modern Art (MoMA) in New York following the “Design for Sound” exhibition in 1978, the fourth ever solo artist exhibition at MoMA at the time.

Jensen’s son, Timothy Jacob Jensen, began an apprenticeship with his father the same year and has run the business since 1990 with Jensen senior as advisor.

It was Jacob Jensen’s eighty-ninth birthday on 29 April this year.

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5-star H8s

Friday, 15th May, 2015

“Lovely design and great sound make the BeoPlay H8s a great set of cans - even if they are very expensive” with “great build quality” sayeth the T3 magazine in this month’s edition of their magazine (page 104):

T3 Magazine H8 Review

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